What is one thing you have within five feet of you at all times? For most Americans it’s their cell phone. We’re addicted to our phones, which makes it a great place to run advertising and interact with our customers. Mobile advertising has come a long way, but many...
People are savvier these days when it comes to identifying an ad online. But we also know that consumers love connecting with ideas and content, which means native advertising can be a huge asset in today’s digital scene. Native advertising is “a form of paid media...
When we talk about sales we know that consumers usually need at least a couple interactions with our brand before they are willing to pull out their credit card. There’s a process – a sales process. Statistics show that it can take anywhere from 7-12...
Why IP Address and Mobile ID Targeting Is Ideal For Marketing In advertising, we are always trying to connect with people in a unique and attention-grabbing manner – and via multiple forms of media at that. Some ads are designed around shock and awe, while others...
The most underutilized tool you have with you all day long: Mobile Device IDs When was the last time you went without your phone for more than 30 minutes? How about ten minutes? Okay, okay…five minutes? Odds are, your phone is within five feet of you now. In...
IP/ID Attribution Capabilities Why are more and more people ditching the billboards and magazine articles and diving into digital? Why are more and more people talking about data? Well, let’s start out with just a big of logic here. We know that digital advertising...
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