Make Mobile Geofencing Work for You
Five Tips to Help You Get Better Results from Your Digital Ads Mobile geofencing has created a lot of buzz amongst marketers, and for good reason! This location-based digital marketing tool allows you to target consumers who visit locations important to your business...
Localized Advertising that Works: How to Strategically Reach Your Neighbors
How Location Listening Can Help You Reach New Potential Customers Near You When you offer a local service or sell products locally, the key to your success lies in reaching new potential customers near you. As a local coffee shop, it wouldn’t make sense to advertise...
What is IP Advertising and How Can You Incorporate It for Better Performing Ad Campaigns?
Eliminating Wasteful Ad Spending and Increasing Conversion Rates If you want to eliminate wasteful ad spending while increasing your conversion rates, you may want to consider the digital advertising tactic of IP. This form of advertising allows you to hyper-target...
Understanding Location Targeting
How Location Listening Focuses Your Campaigns Spending your advertising dollars wisely has never been more important. With traditional methods of advertising you basically threw everything at the wall to see what would stick, but with digital you have the ability to...
How can Retail Foot Traffic Analysis Benefit Your Digital Marketing Strategy?
How to Use Smart Data to Create and Execute Your Marketing Campaign If you maintain a brick and mortar location it can be helpful to know who is visiting. But how does data representing traffic in a physical location help inform your digital marketing strategy? Let’s...
How can Location Listening help Brick and Mortar Locations Rebound from the Pandemic?
Using Data-Driven Targeting to Get Customers Back in the Door Post-Pandemic We know this past year has been very difficult for brick and mortar locations. The pandemic changed so much about our lives and it really affected businesses but with the vaccine rollout in...
Using Retargeting Ads for a Successful Ad Campaign
A Beginner's Guide to Remarketing Retargeting is a key part of any advertising campaign. Without it, you’ll lose out on a lot of potential customers or see low brand loyalty. Retargeting, also known as remarketing, is a way of grabbing consumers’ attention by giving...
The Simple Guide to Location Listening for Digital Ads
4 Steps to Better and More Successful Digital Advertising Location Listening is a powerful tool in your digital advertising tool belt. With our ever increasingly mobile society, being able to reach people where they are is key to your brand’s success. Beyond that, it...
Top Mistakes Advertisers Make
5 Advertising Mistakes and How to Avoid Them No one is perfect but in digital advertising mistakes can actually end up costing you a lot. Luckily, most digital advertising blunders are avoidable. Here are the top 5 mistakes advertisers make and how you can avoid them....
Better Marketing Conversions with Data-Driven Targeting
How to Get Better Advertising Conversions Do you feel like you're spinning your advertising wheels but not getting anywhere? It could be because you don’t have meaningful data driving your marketing efforts. Using meaningful data can help you not only run better ads,...