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How You Can Use Big Data In Advertising:

How You Can Use Big Data In Advertising:

Big Data In Advertising: How We’re Using It Big Data are nifty word to throw around in today’s world, but often most people have no clue what these words can do for them. They really don’t understand what Big Data is and how it can be used in their marketing strategy....

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5 Common A/B Testing Mistakes That Marketers Make

5 Common A/B Testing Mistakes That Marketers Make

Smart marketers are strategic with their budgets and that means testing multiple target groups with various parameters to learn which tactic is most effective with each audience.  We call this A/B testing, as you are testing at least two different groups. Every...

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Avoid These Big Mistakes in Advertising

Avoid These Big Mistakes in Advertising

Digital advertising is one of the smartest ways to advertise your business today! You have so many tools at your disposal and ways to ensure that your ads are being seen by the right people…  And taking the guesswork out of the equation is invaluable. However, even...

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The Secrets To Branding A Top-Performing Email Campaign

The Secrets To Branding A Top-Performing Email Campaign

Email marketing is still the fastest method to get in front of consumers and is a great way to reinforce your brand, so above all, make sure you are consistently on brand. People still do business with companies they know, like, and trust! Consistent branding is the key to building that trust and level of being known in today’s digital world. The more consistent you are, the more likely consumers are to remember and trust you! This ultimately leads to more business and growth for you.

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Holiday Advertising Campaign Tips

Holiday Advertising Campaign Tips

Ready or not, the holiday decorations are popping up in stores everywhere you go. But if you wait until the holiday music starts broadcasting across the speakers you’ve waited too long to get your holiday campaigns in order. By now, you’ve probably thought through...

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Common Misconceptions in Digital Advertising

In digital advertising there are so many misconceptions based on advertising tactics from 10-15, or even 5, years ago and we hear them every day while performing needs analyses and discussing strategy with our clients. We are here to help educate so that you can make...

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Why Email Marketing May Not Be Enough

When it comes to marketing, email has been a go-to tool for many companies. It’s easy to use, and it’s also easy to reach a large audience via this medium. Emails, however, can easily be forgotten or lost in the shuffle. Considering that many people send any emails...

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Sales Funnel Secrets: How to use digital ads for sales funnels

When we talk about sales we know that consumers usually need at least a couple interactions with our brand before they are willing to pull out their credit card. There’s a process - a sales process. Statistics show that it can take anywhere from 7-12 interactions with...

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Is Email Still Relevant For Generation Z?

Does Email Work For Generation Z? Are you wondering if email still is worth the time?   Do you feel like you should be focusing on other digital platforms instead? Email marketing has been a strong force so far, even when skeptics tried to say that it would die off...

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How Digital Advertising Works

How Digital Advertising Works

How Digital Advertising Works:  The Basics Most people experience digital ads all day long, but most don’t give much thought to how digital advertising works and what is actually happening behind the scenes.  At Data-Dynamix, we understand that there’s actually a lot...

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