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How to Pivot Your Digital Advertising in 2020

How to Pivot Your Digital Advertising in 2020

This year has been quite the wild ride for everyone! Those in digital marketing are no exception; we’ve all been working hard to know how to pivot our digital advertising strategy in an appropriate way for the upcoming months. While very few could have predicted how...

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5 Secrets to success with Device ID Targeting

5 Secrets to success with Device ID Targeting

When you think of digital marketing, there are so many different options and strategies that you can incorporate. As the world has changed, and consumer behavior changes, we’ve seen mobile phones and tablets (devices) make a big move on the digital marketing scene....

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How can you use mobile targeting to reach your ideal audience?

How can you use mobile targeting to reach your ideal audience?

How can you use mobile targeting to reach your ideal audience? Did you know? 77% of Americans have smartphones 47% of US smartphone users say they couldn’t live without their devices 62% of smartphone users have made a purchase on the device It’s fairly safe to say...

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Location Listening Post-Pandemic World

Location Listening Post-Pandemic World

As the world moves forward from stay-at-home, or quarantine orders, one of the big questions is how will life move on. As marketers we’ve seen a huge shift to online activity since it’s the main way that people can stay connected during this time. However, it still...

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What Social Distancing Has Brought to Digital Advertising

What Social Distancing Has Brought to Digital Advertising

Digital Advertising During COVID-19 Our world has been flipped upside down in the last few weeks and months with the spread of the COVID-19. As communities brace for the influx of cases, social distancing has become part of the vocabulary, which essentially means that...

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Advertising To Latinos

Advertising To Latinos Basics The Latino population is one of the most powerful groups in buying power today spanning multiple generations and presenting extensive purchase power.  It is estimated that by 2060 Hispanics will account for about 28.6 percent of the whole...

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Location Listening Advertising Basics

We live in a mobile-world and it’s never been easier to buy what you want from the palm of your own hand. We see this daily in social media as well, as platforms like Instagram making more and more moves for “m-commerce” where users can discover new products on social...

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Mobile Advertising:  Best Practices For Success

What is one thing you have within five feet of you at all times?  For most Americans it’s their cell phone. We’re addicted to our phones, which makes it a great place to run advertising and interact with our customers. Mobile advertising has come a long way, but many...

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5 Things You MUST Do To Make Your Audience Open Your Emails

Marketers Guidelines For Improving Email Open Rates:  5 Things You MUST Do To Make Your Audience Open Your Emails Another day, another email. Or two...Or 500. In 2020, and long before, we are bombarded with email after email which can be tiring when trying to figure...

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