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Advertising To Latinos

Advertising To Latinos Basics The Latino population is one of the most powerful groups in buying power today spanning multiple generations and presenting extensive purchase power.  It is estimated that by 2060 Hispanics will account for about 28.6 percent of the whole...

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Location Listening Advertising Basics

We live in a mobile-world and it’s never been easier to buy what you want from the palm of your own hand. We see this daily in social media as well, as platforms like Instagram making more and more moves for “m-commerce” where users can discover new products on social...

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Mobile Advertising:  Best Practices For Success

What is one thing you have within five feet of you at all times?  For most Americans it’s their cell phone. We’re addicted to our phones, which makes it a great place to run advertising and interact with our customers. Mobile advertising has come a long way, but many...

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5 Things You MUST Do To Make Your Audience Open Your Emails

Marketers Guidelines For Improving Email Open Rates:  5 Things You MUST Do To Make Your Audience Open Your Emails Another day, another email. Or two...Or 500. In 2020, and long before, we are bombarded with email after email which can be tiring when trying to figure...

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6 Reasons Why Video Needs To Be In Your Digital Ad Strategy

6 Reasons Why Video Needs To Be In Your Digital Ad Strategy

We’ve been hearing about video for years but for some reason the digital marketing world has hesitated to embrace this form of media. More and more content online is being consumed via video, so it’s no wonder the advertising world is seeing better results with video...

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Does Your Email Marketing Actually Work? A Look AT ROI.

A Look At Email Marketing Statistics Every few years we hear people saying that email is dead. But, these scare tactics won’t work on us! We know that email is still alive and well and has stood the test of time despite new trendy digital channels. At Data-Dynamix, we...

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Digital Advertising Trends for 2020

Digital Advertising Trends for 2020

Digital Advertising Trends for 2020 To Watch For   If there’s one constant in the equation of digital advertising it’s that there is always change.  The digital ad ecosystem is not static with new trends, new user behavior, and new technology all changing quickly in...

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Best Practices For Native Advertising

Best Practices For Native Advertising

People are savvier these days when it comes to identifying an ad online. But we also know that consumers love connecting with ideas and content, which means native advertising can be a huge asset in today’s digital scene.  Native advertising is “a form of paid media...

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How You Can Use Big Data In Advertising:

How You Can Use Big Data In Advertising:

Big Data In Advertising: How We’re Using It Big Data is a nifty phrase to throw around in today’s world, but often most people have no clue what these words can do for them. They really don’t understand what Big Data is and how it can be used in their marketing...

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5 Common A/B Testing Mistakes That Marketers Make

5 Common A/B Testing Mistakes That Marketers Make

Smart marketers are strategic with their budgets and that means testing multiple target groups with various parameters to learn which tactic is most effective with each audience.  We call this A/B testing, as you are testing at least two different groups. Every...

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