With our increasingly mobile world, Location Listening is a powerful tool in your marketing and advertising tool belt. It allows you to gain daily insight that then helps you deliver precisely targeted and more meaningful ads to your audience, driving sales and even...
What is IP Targeting? IP Targeting is a way to deliver online display ads directly to the consumers you choose – no cookie-based tactics required. Every wi-fi network you connect to has an “IP address” assigned to it – a numeric code that helps...
Three Things To Know About Your Digital Marketing Campaigns Have you ever noticed that the internet somehow seems to know your innermost thoughts? For example, you start shopping around for flights to Jamaica for spring break, and then all of the sudden you have ads...
How Can You Leverage Digital Marketing for Your Existing Customers? Marketers love their customers. So much so that they want more, more, more. The trouble is, if you put too much focus on acquiring new customers, you may forget about the ones you already have. Take a...
The One Thing Most People Forget in Advertising: Retargeting The sales funnel describes the process of generating leads, maintaining their interest and closing deals which is also known as conversion. While the process of lead generation and eventual conversion...
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