This year has been quite the wild ride for everyone! Those in digital marketing are no exception; we’ve all been working hard to know how to pivot our digital advertising strategy in an appropriate way for the upcoming months. While very few could have predicted how...
How can you use mobile targeting to reach your ideal audience? Did you know? 77% of Americans have smartphones 47% of US smartphone users say they couldn’t live without their devices 62% of smartphone users have made a purchase on the device It’s fairly safe to say...
Leverage Digital Advertising & Location Listening for a Comprehensive Growth Strategy Americans are ready to get rolling and for many states the wheels are already starting to move. Consumers AND business owners are ready for the economy to move forward again....
As the world moves forward from stay-at-home, or quarantine orders, one of the big questions is how will life move on. As marketers we’ve seen a huge shift to online activity since it’s the main way that people can stay connected during this time. However, it still...
Digital Advertising During COVID-19 Our world has been flipped upside down in the last few weeks and months with the spread of the COVID-19. As communities brace for the influx of cases, social distancing has become part of the vocabulary, which essentially means that...
Advertising To Latinos Basics The Latino population is one of the most powerful groups in buying power today spanning multiple generations and presenting extensive purchase power. It is estimated that by 2060 Hispanics will account for about 28.6 percent of the whole...
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