We’ve been hearing about video for years but for some reason the digital marketing world has hesitated to embrace this form of media. More and more content online is being consumed via video, so it’s no wonder the advertising world is seeing better results with video...
A Look At Email Marketing Statistics Every few years we hear people saying that email is dead. But, these scare tactics won’t work on us! We know that email is still alive and well and has stood the test of time despite new trendy digital channels. At Data-Dynamix, we...
Digital Advertising Trends for 2020 To Watch For If there’s one constant in the equation of digital advertising it’s that there is always change. The digital ad ecosystem is not static with new trends, new user behavior, and new technology all changing quickly in...
People are savvier these days when it comes to identifying an ad online. But we also know that consumers love connecting with ideas and content, which means native advertising can be a huge asset in today’s digital scene. Native advertising is “a form of paid media...
Big Data In Advertising: How We’re Using It Big Data is a nifty phrase to throw around in today’s world, but often most people have no clue what these words can do for them. They really don’t understand what Big Data is and how it can be used in their marketing...
Smart marketers are strategic with their budgets and that means testing multiple target groups with various parameters to learn which tactic is most effective with each audience. We call this A/B testing, as you are testing at least two different groups. Every...
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