When you are marketing and advertising your brand, it is important to reach the right people. Otherwise, you’ll just be wasting your budget. To reach the right people, you need to use data driven targeting. What is Data Driven Targeting? According to Pew Research,...
With our increasingly mobile world, Location Listening is a powerful tool in your marketing and advertising tool belt. It allows you to gain daily insight that then helps you deliver precisely targeted and more meaningful ads to your audience, driving sales and even...
The holiday season is one of the most profitable times for businesses all year long. With the convenience of online shopping, advertising to consumers online is a great way to take advantage of this high-spend season. Now is the best time to start planning your...
This year has been quite the wild ride for everyone! Those in digital marketing are no exception; we’ve all been working hard to know how to pivot our digital advertising strategy in an appropriate way for the upcoming months. While very few could have predicted how...
When you think of digital marketing, there are so many different options and strategies that you can incorporate. As the world has changed, and consumer behavior changes, we’ve seen mobile phones and tablets (devices) make a big move on the digital marketing scene....
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