With our increasingly mobile world, Location Listening is a powerful tool in your marketing and advertising tool belt. It allows you to gain daily insight that then helps you deliver precisely targeted and more meaningful ads to your audience, driving sales and even...
What is IP Targeting? IP Targeting is a way to deliver online display ads directly to the consumers you choose – no cookie-based tactics required. Every wi-fi network you connect to has an “IP address” assigned to it – a numeric code that helps...
How you can use Facebook marketing and email marketing together Many people think that using one marketing channel is a good enough start. Some business owners or marketers like to feel things out and test results before they get overzealous and try everything. While...
The One Thing Most People Forget in Advertising: Retargeting The sales funnel describes the process of generating leads, maintaining their interest and closing deals which is also known as conversion. While the process of lead generation and eventual conversion...
Marketers’ biggest struggle in today’s market is to find ways to connect with real people in REAL ways. People are looking for a personal connection from brands, and those willing to get personal, can make a great impact. While countless companies use email...
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